Michael Lawton is the Director of Power of Property, and a passionate, hands-on investor with a growing portfolio built on strategy, market insight, and long-term vision.
Michael’s journey into property began in his early 20s, sparked by the personal finance classic Rich Dad, Poor Dad, which completely shifted his perspective on wealth-building and financial freedom. At just 21, he became the first in his extended family to purchase a home—an achievement that laid the foundation for what would become a lifelong commitment to property investment. By 23, he had secured his first investment property. Before even entering the property investment field professionally, Michael already owned his home and three investment properties—a testament to his discipline, planning, and passion for building a strong financial future.
Since then, Michael has continued to expand his portfolio by applying proven strategies, staying informed through market research, and seizing the right opportunities at the right time. His approach is based on simplicity, clarity, and decisive action—principles he now uses to guide and mentor everyday Australians who want to take control of their financial future through property.
Michael is a strong believer that successful property investment begins with education, is sustained by a clear plan, and grows with the support of a trusted team. His advice is grounded in personal experience, delivered with honesty, and always focused on real results.
Outside of his property work, Michael also holds the second-highest number of games played at Goodwood Saints Football Club—a testament to his commitment, recognition of the importance of teamwork, and long-term dedication. Also a proud supporter of the Operation Flinders Foundation, which empowers young people through outdoor challenges that help them build confidence, resilience, and self-belief.
Danielle Charlton is the Co-Director of Power of Property and a passionate advocate for helping everyday Australians take control of their financial future through strategic property investment and education.
Danielle purchased her first renovator’s delight at the age of 25, igniting a lifelong interest in real estate, transformation, and wealth creation. For 20 years, she built a highly successful career with a leading homewares and interior decorating company, managing top-performing teams across Australia and New Zealand. During that time—and while raising her two sons—Danielle also launched a side business, furnishing over 150 apartments for property investors. Her natural talent for design and leadership gave her a strong foundation in understanding the property market from both a lifestyle and investment perspective.
In 2013, she took a bold step toward more meaningful work, combining her hands-on experience as an investor with her desire to make a real impact. Stepping into the property investment industry professionally, Danielle quickly became known for her integrity, clarity, and results-focused approach.
Today, she works alongside her partner Michael and a network of respected developers, helping clients understand not just how to invest—but why starting early and having a plan makes all the difference. Danielle strongly believes financial literacy is a life skill that should be taught from a young age, and she’s determined to bridge that gap for her clients and their families.
Danielle doesn’t just talk about investing—she lives it. Her own growing portfolio, including two new additions in the past six months, is a reflection of the same principles she teaches. She understands that most people were never taught how to build wealth, and her mission is to simplify the process, remove the fear, and give people the tools to create financial independence.
Growing up surrounded by conversations about property investing, Archie Charlton witnessed early on how smart property decisions can transform the financial futures of everyday Australian families. Inspired by this, he chose to follow in the family footsteps—carving out his own path as a Property Strategist with a strong desire to help others build long-term wealth through strategic investing.
Archie’s journey into property began while he was still in school, where he focused his studies on the property and finance sectors. He went beyond the classroom, interviewing and learning directly from high-level market researchers and industry mentors—gaining an impressive depth of knowledge at a young age.
Known for his analytical approach, Archie excels at helping investors understand the numbers behind successful property portfolios. He makes complex financial details easy to digest, empowering clients to make confident, well-informed decisions.
Over the past two years, Archie has visited property sites across Perth, Melbourne, Sydney, and Queensland—both completed projects and new developments—spending time with some of the country’s leading developers. His hands-on exposure has given him a clear understanding of the entire property process, from site selection to construction and through to valuation outcomes.
At just 19, Archie has already secured his first investment property—a testament to the mindset he encourages in others: start early, stay informed, and take action.
Having been actively involved in his family’s investments for more than five years, Archie is now excited to share his knowledge and help a new generation of investors take their first step toward building a secure financial future.
We’re excited to welcome Shivani to our team.
She joins us to enhance the client experience throughout the build period and beyond, ensuring a smooth and seamless journey for every client.
Working closely with Michael and Danielle, Shivani is here to provide dedicated support, clear communication, and a personal touch to every stage of the process. Her focus is on making sure our clients feel informed, valued, and confident from start to finish.
YOUR FIRST STEP TOWARDS FINANCIAL FREEDOM
Becoming a profitable property investor doesn't happen overnight. It takes time, technique and the right mindset.
You're about to discover:
• Five tips to becoming a successful property investor
• Common mistakes in property investment and how to avoid them
• What most beginner property investors get wrong
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